Aril System
2018
My Role
In this project, I was designing as a freelancer for Juran Technologies
collaborated with the marketing and engineering team to receive all the information needed written content, took pictures, and edited technical drawings
created user flows, wireframes, and UI
executed the production with the developer's assistance
Innovative Machinery Website
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Problem Statement
At first, Juran gave me a demonstration of the Aril System. I saw magic. High-end piece of engineering that provides fresh, clean arils in seconds. On the other hand, its website told the world a totally different story. The magic was covered under a massive amount of text and screens, blurry pictures, and a lack of focus.
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Who is it for?
those who seek end products of their crops
those who seek an experienced and entrepreneurial engineering company
AGRONOMISTS
POMEGRANATE
GROWERS
INDUSTRIALISTS
MARKETING
PERSONNEL
those who seek industrial solutions for local agricultural markets
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Key Points
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Eye-candy visual content should be placed next to the technical drawings to combine marketing with industry
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Graphics should be simple, without animations or complex effects
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More graphics than texts
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An easy user flow, with a quick arrival to the designated information
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User Flow
Home
Story
Machines
Model
menu
Story
Machines
About
Contact Us
Visual Langage
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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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Home Screen
I looked for a visual that would trigger one's curiosity and would impress from the first look. Our audience will value this pomegranate and remain with the question: How did a machine accomplish that?
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Our Story
This page contains everything you need to know about pomegranates and Juran technologies. Arrange carefully in a storyteller one-pager so that every search combination related to agriculture, technology, industry or pomegranate will lead to this page.
The story begins with pomegranates and their market as a background for those still seeking open opportunities
This is where I have explained in a few simple numbers and icons why customers should look for automation
Going deeper into Aril System's treatment and process
Global presence, because nothing is wrong with a little bit of show-off
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Our Machines
Catalogue for a full product line, arranged into three simple groups: Pre-Extraction, Extraction, and Post Extraction. All have the primary and eye-level information needed for a potential customer to know which products are relevant for them.
JU-56 Model
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An example of a machine/Add-On page. Necessary information is presented along with a detailed technical drawing and highlighted details.
Each machine screen has a short form to connect customers and Juran's marketing department as quickly as possible
