My Role
This project took place while I was working at Playtika Ltd.
collaborate with other departments to build concepts and requirements
create the player's flow and main screen based on the research
review the UI designers, artists, and animators' deliveries
01
Goals
The current shop's old and busy design must align with the industry's standards. The main reason for the update arrived from the business side, as we developed new technical abilities that didn't exist in the current one. So, if we reconstruct the infrastructure, we could renovate the house.
UI is blending with the temporary background
Bundle items have different sizes and styling
Room for up to 4 bundle items
![](https://static.wixstatic.com/media/34ce15_2302aef83ac24b6b93a9bd6400993455~mv2.png/v1/crop/x_0,y_7,w_781,h_494/fill/w_113,h_71,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_2302aef83ac24b6b93a9bd6400993455~mv2.png)
Art isn't very appealing and is hidden behind the promotions
![](https://static.wixstatic.com/media/34ce15_c6dba4a8a9ee4ccba39b05c61c4484e6~mv2.png/v1/crop/x_0,y_9,w_781,h_492/fill/w_83,h_53,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_c6dba4a8a9ee4ccba39b05c61c4484e6~mv2.png)
Bundle information hides other offers and gives partial information
02
Market Research
Designing an online shop isn't only about the object and its price. There are sales badges, bundle offers, temporary themes, time-limited special offers,
and more.
horizontal screen with vertical scrolling
Casual/Core
![](https://static.wixstatic.com/media/34ce15_21c6660915b645dfb7fc58fa6fa4f54e~mv2.jpeg/v1/fill/w_53,h_30,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_21c6660915b645dfb7fc58fa6fa4f54e~mv2.jpeg)
![](https://static.wixstatic.com/media/34ce15_5ef1f40415d14296bdbd900fd633172c~mv2.jpeg/v1/fill/w_53,h_30,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_5ef1f40415d14296bdbd900fd633172c~mv2.jpeg)
different sizes between offers
![](https://static.wixstatic.com/media/34ce15_61865fc7508a4eadb8af6533a92ae11f~mv2.png/v1/crop/x_55,y_0,w_1545,h_720/fill/w_64,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_61865fc7508a4eadb8af6533a92ae11f~mv2.png)
![](https://static.wixstatic.com/media/34ce15_82bb363690ab435b807359652908d182~mv2.jpeg/v1/fill/w_53,h_30,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_82bb363690ab435b807359652908d182~mv2.jpeg)
Iconic tabs
Social Casino
![](https://static.wixstatic.com/media/34ce15_32c170ec99c04b35ae3adea59595bf33~mv2.png/v1/crop/x_291,y_0,w_1835,h_1125/fill/w_53,h_32,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_32c170ec99c04b35ae3adea59595bf33~mv2.png)
![](https://static.wixstatic.com/media/34ce15_a668681ef1dc4293b983254cd60db441~mv2.png/v1/crop/x_409,y_0,w_1557,h_1115/fill/w_53,h_38,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_a668681ef1dc4293b983254cd60db441~mv2.png)
![](https://static.wixstatic.com/media/34ce15_957d25ebf11640ad870d25a4e05fe5d8~mv2.png/v1/fill/w_57,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_957d25ebf11640ad870d25a4e05fe5d8~mv2.png)
![](https://static.wixstatic.com/media/34ce15_61a8f76f725046e6853b2cd75790ab7f~mv2.png/v1/fill/w_53,h_24,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_61a8f76f725046e6853b2cd75790ab7f~mv2.png)
Summary
Tabs:
Usually fixed to the right/bottom
Visible offers
Home Scapes: 4.5 (no tabs)
Brawl Stars: 4 (bottom tabs)
Clash of Clans: 4 (top tabs)
Bingo Blitz: 5 (bottom tabs)
Slotomania: 3 (side tabs)
Solitaire Grand Harvest: 4 (no tabs)
Balance Appearance:
Casual/Core: 100%
Social Casino: 23%
Button:
Casual/Core: mostly "+" button
Social Casino: Big button fixed to the top
Playtika's
![](https://static.wixstatic.com/media/34ce15_55a545921c164f498e2458bea2ecd973~mv2.png/v1/crop/x_34,y_0,w_1566,h_739/fill/w_80,h_38,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_55a545921c164f498e2458bea2ecd973~mv2.png)
![](https://static.wixstatic.com/media/34ce15_eb9ef61f5f3246fa9ac66ece6c93e1a7~mv2.png/v1/crop/x_0,y_55,w_833,h_534/fill/w_53,h_34,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_eb9ef61f5f3246fa9ac66ece6c93e1a7~mv2.png)
![](https://static.wixstatic.com/media/34ce15_ba7f791991944c0688c4aecfd0cf5c8d~mv2.jpeg/v1/crop/x_101,y_0,w_1126,h_750/fill/w_51,h_34,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_ba7f791991944c0688c4aecfd0cf5c8d~mv2.jpeg)
![](https://static.wixstatic.com/media/34ce15_6d3d688e8e6f41e89b151c52bdc3fb06~mv2.jpeg/v1/fill/w_107,h_60,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_6d3d688e8e6f41e89b151c52bdc3fb06~mv2.jpeg)
03
B/W Wireframes
![](https://static.wixstatic.com/media/34ce15_b74d8b44b8864afd93f308b045d2d372~mv2.png/v1/fill/w_53,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_b74d8b44b8864afd93f308b045d2d372~mv2.png)
![](https://static.wixstatic.com/media/34ce15_81da2fe5b09247ef9e3aec1bc20a6799~mv2.png/v1/fill/w_53,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_81da2fe5b09247ef9e3aec1bc20a6799~mv2.png)
![](https://static.wixstatic.com/media/34ce15_15c796879dc04e7ea5ed9a80c938d646~mv2.png/v1/fill/w_53,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_15c796879dc04e7ea5ed9a80c938d646~mv2.png)
![](https://static.wixstatic.com/media/34ce15_1bb888e1ff18408886a3cc521cdfae5f~mv2.png/v1/crop/x_25,y_0,w_2604,h_1489/fill/w_52,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_1bb888e1ff18408886a3cc521cdfae5f~mv2.png)
![](https://static.wixstatic.com/media/34ce15_25acbb1fa1e24350b2202605b0e13983~mv2.png/v1/crop/x_25,y_0,w_2599,h_1490/fill/w_52,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_25acbb1fa1e24350b2202605b0e13983~mv2.png)
![](https://static.wixstatic.com/media/34ce15_74f6729af98a4703b7981ac0dd1a4b73~mv2.png/v1/crop/x_0,y_0,w_2605,h_1488/fill/w_53,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_74f6729af98a4703b7981ac0dd1a4b73~mv2.png)
![](https://static.wixstatic.com/media/34ce15_701eeec0e2a64c98a8e7c3c0eeedcb90~mv2.png/v1/fill/w_52,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_701eeec0e2a64c98a8e7c3c0eeedcb90~mv2.png)
![](https://static.wixstatic.com/media/34ce15_13516eb0adc54e7bbb5eb8586f8e764e~mv2.png/v1/fill/w_52,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_13516eb0adc54e7bbb5eb8586f8e764e~mv2.png)
![](https://static.wixstatic.com/media/34ce15_dcff2eb442434bd9917c733fb78abba7~mv2.png/v1/fill/w_52,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_dcff2eb442434bd9917c733fb78abba7~mv2.png)
![](https://static.wixstatic.com/media/34ce15_188f7e9b5b5f4971b4234ac5c45ea8db~mv2.png/v1/fill/w_52,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_188f7e9b5b5f4971b4234ac5c45ea8db~mv2.png)
![](https://static.wixstatic.com/media/34ce15_3820a03d3fe841a7be2c6ef715f78a74~mv2.png/v1/fill/w_65,h_12,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_3820a03d3fe841a7be2c6ef715f78a74~mv2.png)
![](https://static.wixstatic.com/media/34ce15_497592ddaf9f484bbd7e0e3335e72291~mv2.png/v1/fill/w_78,h_12,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_497592ddaf9f484bbd7e0e3335e72291~mv2.png)
![](https://static.wixstatic.com/media/34ce15_aaff86a26565482c8fd9f4826c0722f5~mv2.png/v1/fill/w_80,h_45,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_aaff86a26565482c8fd9f4826c0722f5~mv2.png)
![](https://static.wixstatic.com/media/34ce15_55f82f3b71574825ace7d2e7fb661c9c~mv2.png/v1/fill/w_80,h_45,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_55f82f3b71574825ace7d2e7fb661c9c~mv2.png)
Time Limited
Offer
Dynamic marketing
area
Bundle's
extra
information
Shop with your eyes
![](https://static.wixstatic.com/media/34ce15_36fcec7ede1b4e5e8b48d00638855038~mv2.png/v1/fill/w_54,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_36fcec7ede1b4e5e8b48d00638855038~mv2.png)
Special
benefits area
Special
feature included
Coupons
area
04
Thank You Screen
![](https://static.wixstatic.com/media/34ce15_ab5ca7b8aebb442286f4249bcb57cc89~mv2.png/v1/fill/w_110,h_66,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_ab5ca7b8aebb442286f4249bcb57cc89~mv2.png)
![](https://static.wixstatic.com/media/34ce15_25b647e397b44eb797c9e0035b38be0e~mv2.png/v1/fill/w_113,h_68,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_25b647e397b44eb797c9e0035b38be0e~mv2.png)
![](https://static.wixstatic.com/media/34ce15_95aad7ff489a49db9611ac5b37c2f761~mv2.png/v1/fill/w_113,h_68,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_95aad7ff489a49db9611ac5b37c2f761~mv2.png)
This is more of a business-oriented project, and the pure experience has less room to shine. However, there was one exciting moment I found just after the purchase. This screen is a receipt, nothing more, but it should give the feeling of real shopping. It was a rather long session to use the right words, poses, and accessories to bring that moment when the cashier hands over your bag of goods and simply says: "Thank you".
Old
New
05
Usability Test
Usability tests and focus groups are really eye-opening experiences. When you see and hear players talk about the total experience of your creations, with tones and body language, it really tests everything you thought you knew.
The session was led by a CS team member, presenting a prototype I have built to validate our design and experience and receive feedback from our players.
Main Feedback
Button
![](https://static.wixstatic.com/media/34ce15_1018be5ed767425d83d3d71f5ada12cf~mv2.png/v1/fill/w_54,h_32,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_1018be5ed767425d83d3d71f5ada12cf~mv2.png)
![](https://static.wixstatic.com/media/34ce15_879e745929b24977bffd4ad8da6f0fe1~mv2.png/v1/fill/w_27,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/34ce15_879e745929b24977bffd4ad8da6f0fe1~mv2.png)
Old
"intrusive", "forcing"
![](https://static.wixstatic.com/media/34ce15_30f2f78e4120494188edf2e2b5307df1~mv2.png/v1/fill/w_54,h_32,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_30f2f78e4120494188edf2e2b5307df1~mv2.png)
![](https://static.wixstatic.com/media/34ce15_229d29fec1704343b85b27c61bcae4db~mv2.png/v1/fill/w_27,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/34ce15_229d29fec1704343b85b27c61bcae4db~mv2.png)
New
"inviting", "fun"
Main Screen
![](https://static.wixstatic.com/media/34ce15_5bd40eeeca35448bac9fcaa2fe431c3a~mv2.png/v1/fill/w_54,h_32,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_5bd40eeeca35448bac9fcaa2fe431c3a~mv2.png)
![](https://static.wixstatic.com/media/34ce15_229d29fec1704343b85b27c61bcae4db~mv2.png/v1/fill/w_27,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/34ce15_229d29fec1704343b85b27c61bcae4db~mv2.png)
Old
All offers are visible
![](https://static.wixstatic.com/media/34ce15_5e3913850c3b4e5b8c483f90f197cadc~mv2.png/v1/fill/w_54,h_32,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_5e3913850c3b4e5b8c483f90f197cadc~mv2.png)
![](https://static.wixstatic.com/media/34ce15_879e745929b24977bffd4ad8da6f0fe1~mv2.png/v1/fill/w_27,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/34ce15_879e745929b24977bffd4ad8da6f0fe1~mv2.png)
New
Scrolling is not clear
![](https://static.wixstatic.com/media/34ce15_14f13150396f4930a11f0086cbb72645~mv2.png/v1/fill/w_54,h_32,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/34ce15_14f13150396f4930a11f0086cbb72645~mv2.png)
![](https://static.wixstatic.com/media/34ce15_229d29fec1704343b85b27c61bcae4db~mv2.png/v1/fill/w_27,h_27,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/34ce15_229d29fec1704343b85b27c61bcae4db~mv2.png)
Fixed
We only make SOME offers visible to FOCUS the players on certain offers to increase revenue.
We did add navigation arrows to make the scrolling clearer and more accessible.
Check Out Arilsystem.com
![](https://static.wixstatic.com/media/34ce15_aa39f991237d49c599038f5938a6baf6~mv2.png/v1/fill/w_96,h_65,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/34ce15_aa39f991237d49c599038f5938a6baf6~mv2.png)
![](https://static.wixstatic.com/media/34ce15_1555c9661ed941e4862ad238041e1f33~mv2.png/v1/fill/w_55,h_52,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/34ce15_1555c9661ed941e4862ad238041e1f33~mv2.png)
All rights belong to House of Fun and Playtika 2022
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